In this episode of The Unfolding Thought Podcast, host Eric Pratum chats with Adam Wallace, who has spent a career solving the puzzle of why good plans so often fail in execution. Adam’s background spans broadway technical direction, multi-billion dollar oil projects, enterprise software rollouts, and now a family office portfolio. Across these diverse domains, he’s seen the same patterns: people aim for the “promised land,” but hidden assumptions, outdated incentives, and unspoken constraints stop them from acting on what they say they want.