In this episode of The Unfolding Thought Podcast, host Eric Pratum chats with Ted Wright, the unstoppable force behind the word-of-mouth marketing agency Fizz. Whether you’ve sipped on a Pabst Blue Ribbon after hearing it was suddenly “cool,” tried chocolate milk as your new post-gym recovery hack, or embraced Intel’s early dual-core chip for gaming, there’s a good chance Ted’s work was behind it. Ted insists that the most human brand wins, so his focus is on finding the right story—one that’s